YouTube in-stream ads

How we make them, the approved example, and the next scripts.

The video examples

Landscape · 16:9 · Hinglish
Final approved

Sharma ji's shop

Our first YouTube in-stream ad: 54 seconds, landscape (16:9). Here is how it was made, step by step.

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Sharma ji's script & timestamps

This is the voice-over, line by line, with the second each line starts in the video. Select a timestamp to play that line.

  1. Sharma ji ne apna business badhane ke liye sab kuch kar liya.

  2. Social media agency ko model, cameraman aur posting ke alag-alag paise diye, mahine ke pure 30,000.

  3. Dukaan ke bahar sale ka bada board lagaya, pamphlet bantwaye, aur toh aur, khud reel mein dance bhi kar liya.

  4. Lekin hua kuch nahi, dukaan khaali ki khaali.

  5. Phir aaya Sharma ji ka beta, aur papa ke phone mein daal diya Scalio.

  6. Dukaan ki Google location daali, thodi details daali, aur 15 reel ideas taiyaar.

  7. Ek click, reel ready.

  8. Ab roz reels apne aap Instagram aur Facebook pe post hoti hain, aur Google pe bhi dukaan sabse upar aati hai.

  9. Aur aaj Sharma ji ki dukaan ke bahar bheed hi bheed hai.

  10. Woh bhi sirf 999 rupaye mahine mein.

  11. Toh aap bhi aaj hi Scalio download karo, aur apni poori marketing Scalio se karwao.

Voice
Ayesha (ElevenLabs), a woman telling the story. Plain voice, no laughing or sighing effects.
Length
54 seconds.
Language
Hinglish: easy Hindi with common English words.
Not approved · old cut

Pinky ji's parlour

This one has many mistakes. It is a wrong example: don't make ads like this.

Download video

How the approved ad was made

From the Hinglish story to the final video with music.

  1. Script and voice-over

    Story written in Hinglish. Voice made in ElevenLabs, plain, no effects.

  2. Video on a white background

    Muse made the scenes. Claude edited them with app screens and captions.

  3. Music plan from Claude

    We gave the finished video to Claude. It wrote what music plays, second by second.

  4. Music from Suno

    We pasted Claude's prompt into Suno. Suno made the track.

  5. Video + music joined

    We put the Suno track under the video. That's the final ad.

Making the scenes on a white background

A plain white background makes the person stand out, so the ad catches attention on YouTube.

Sharma ji character reference on a white background
Sharma ji
His son character reference on a white background
His son
The shop set on a white background
The shop
  1. Photos first

    Muse made Sharma ji, his son and his small shop as photos first, so the faces stay the same in every shot.

  2. Then clips

    Muse turned each photo into a 10-second clip, landscape (16:9). One clip for each part of the story.

  3. Then the edit

    A new shot for every line, the app screen when a feature is said, captions at the bottom. No music yet.

Music, step 1: Claude's music plan

We gave Claude the finished video, without music. It split the video into parts and picked a mood for each part.

TimeWhat's on screenMusic
0:00–0:10Sharma ji, the social media agency, ₹30,000Playful and funny (pizzicato strings, tabla)
0:10–0:18Sale board, pamphlets, the danceFunnier and busier (dholak, bouncy bass)
0:18–0:22"Lekin hua kuch nahi", empty shopMusic stops suddenly, then a sad sarangi
0:22–0:32His son comes, installs Scalio, 15 reel ideasHope builds up (soft synth, rising strings)
0:32–0:40Reel ready, auto-post, top on GoogleA happy groove kicks in (claps, bansuri)
0:40–0:48Crowd at the shop, ₹999Full celebration (dhol, shehnai)
0:48–0:54Download Scalio, end cardShort brand ending with a final hit

How the timing lands on the right second

Suno doesn't follow seconds, it follows the beat. At 120 BPM one bar is 2 seconds, so Claude wrote each part in bars (5 bars = 10 seconds). That makes the mood change exactly where the story changes.

Music, step 2: Suno prompts & the final edit

Claude turned the plan into a Suno prompt. We pasted it straight into Suno.

Style of Music

Instrumental, no vocals, 120 BPM, 4/4, Indian comedic TV-ad background score. Starts quirky and playful with pizzicato strings, tabla and harmonium. Gets busier and sillier with dholak and bouncy bass. Sudden stop into a sad, empty mood with solo sarangi. Then a hopeful build with soft synth plucks, ticking hi-hats and rising strings. Then a happy modern Indian groove with claps, synth bass and bansuri. Peaks into a festive celebration with dhol and shehnai. Ends with a bright brand sting. Clean commercial mix, leaves space for Hindi voice-over.

Lyrics box — tags only, no words

[Intro - playful pizzicato and tabla, comedic tiptoe, 5 bars]
[Verse - comedic chaos builds, dholak, bouncy bass, funny, 4 bars]
[Break - sudden stop, sad solo sarangi, empty, 2 bars]
[Build - hopeful synth plucks, ticking hi-hats, rising strings, 5 bars]
[Drop - happy Indian groove, claps, synth bass, bansuri, 4 bars]
[Chorus - festive celebration, full dhol, shehnai, joyful, 4 bars]
[Outro - bright brand sting, final hit, 3 bars]
[End]
  1. Open Suno

    Custom mode, Instrumental.

  2. Paste both

    The Style of Music and the tags in the Lyrics box.

  3. Pick the best one

    Suno gives 2 versions. Keep the one whose changes land closest to the video.

  4. Join video + music

    Put the track under the video in the editor. Line up the big changes (the final hit on the end card). Keep the voice louder than the music. Export.

The next six scripts

Make Pinky ji's new version first and get it approved. Then make the other five.

Rules for every new script
  • Dance first

    Every ad opens with the owner dancing outside the business. The dance is the hook.

  • No ring-light joke

    The ring light falling is gone from every script.

  • Simple social media agency line

    "Social media agency ne toh mahine ke 30 hazaar maang liye." No list of model, shoot, cameraman.

  • Pamphlets only where they fit

    Say "pamphlet bantwaye", never "newspaper mein daale". Other businesses use what fits them.

  • Shorter

    About 50 seconds (Sharma ji is 54). No line repeats a point.

  • Same ending

    "Aur ye sab 30 hazaar mein nahi, sirf 999 rupaye mahine mein. Aaj hi Scalio app download karo."

Script 1: Pinky ji's parlourBeauty parlour · make this one first and get it approved about 50 sec
Script (Hinglish) · about 50 sec

Dance + problem

Pinky apne parlour ke bahar naach rahi thi.

Kyunki shaadi ke season mein bhi andar ek customer nahi tha.

Haan, ye hamari gali ki Pinky hai.

Tried before

Isse pehle usne 'threading free' ka board lagaya, pamphlet bantwaye, aur social media agency ne toh mahine ke 30 hazaar maang liye.

Lekin hua kuch nahi.

Scalio

Phir aayi Pinky ki beti, aur mummy ke phone mein Scalio app daal diya.

App ne 15 reel ideas diye, aur ek click mein bridal look ki reel ready, wo bhi bina naache.

Instagram aur Facebook pe post bhi apne aap.

Raat ko koi booking ke liye message kare, toh reply bhi khud.

Aur Google pe 'salon near me' mein Pinky ka parlour sabse upar.

Result

Ab haal ye hai ki mujhe khud appointment nahi milta.

Price + download

Aur ye sab 30 hazaar mein nahi, sirf 999 rupaye mahine mein.

Aaj hi Scalio app download karo.

Script 2: Tiwari sir's coachingCoaching centre · make it after Pinky ji's is approved about 50 sec
Script (Hinglish) · about 50 sec

Dance + problem

Tiwari sir apni coaching ke bahar naach rahe the.

Kyunki naye batch mein aadhi benches khaali thi.

Haan, ye hamare sheher ke Tiwari sir hain.

Tried before

Isse pehle unhone loudspeaker wala rickshaw ghumaya, school ke bahar pamphlet bantwaye, aur social media agency ne toh mahine ke 30 hazaar maang liye.

Lekin hua kuch nahi.

Scalio

Phir aaya sir ka purana student, aur sir ke phone mein Scalio app daal diya.

App ne 15 reel ideas diye, aur ek click mein toppers ki reel ready, wo bhi bina naache.

Instagram aur Facebook pe post bhi apne aap.

Raat ko koi parent fees pooche, toh reply bhi khud.

Aur Google pe 'coaching near me' mein Tiwari sir ki coaching sabse upar.

Result

Ab parents kehte hain, sir, bas ek seat de do.

Price + download

Aur ye sab 30 hazaar mein nahi, sirf 999 rupaye mahine mein.

Aaj hi Scalio app download karo.

Script 3: Papa's travel agencyTravel agency · make it after Pinky ji's is approved about 55 sec
Script (Hinglish) · about 55 sec

Dance + problem

Papa apni travel agency ke bahar Goa wale gaane pe naach rahe the.

Kyunki season mein bhi sirf do booking aa rahi thi.

Haan, ye mere papa hain.

Tried before

Isse pehle unhone 'sasta Goa package' ka banner lagaya, pamphlet bantwaye, aur social media agency ne toh mahine ke 30 hazaar maang liye.

Lekin hua kuch nahi. Log rate online dekhte, aur booking kahin aur kar lete.

Scalio

Phir maine papa ke phone mein Scalio app daala.

App ne 15 reel ideas diye, aur ek click mein trip se laute khush customers ki reel ready, wo bhi bina naache.

Ab log papa pe bharosa karne lage.

Naye packages Instagram aur Facebook pe apne aap post, aur rate pooche toh turant reply.

Aur Google pe 'travel agent near me' mein papa sabse upar.

Result

Ab is season ki saari bookings full hain.

Price + download

Aur ye sab 30 hazaar mein nahi, sirf 999 rupaye mahine mein.

Aaj hi Scalio app download karo.

Script 4: Bunty's mobile shopMobile phone shop · make it after Pinky ji's is approved about 55 sec
Script (Hinglish) · about 55 sec

Dance + problem

Naye phone ke launch pe Bunty apni mobile shop ke bahar dhol pe naach raha tha.

Aur pehla customer bola, bhaiya, online sasta hai.

Haan, ye hamare market ka Bunty hai.

Tried before

Isse pehle usne 'sabse sasta' ka board lagaya, free tempered glass bhi diya, aur social media agency ne toh mahine ke 30 hazaar maang liye.

Lekin hua kuch nahi.

Scalio

Phir aaya Bunty ka cousin, aur uske phone mein Scalio app daal diya.

App ne 15 reel ideas diye, aur ek click mein naye phone ki reel ready, wo bhi bina naache.

Instagram aur Facebook pe sabse pehle post bhi apne aap.

Koi EMI ya exchange pooche, toh reply bhi khud.

Aur Google pe 'mobile shop near me' mein Bunty sabse upar.

Result

Ab launch ke din line lagti hai, aur dhol customers ke liye bajta hai.

Price + download

Aur ye sab 30 hazaar mein nahi, sirf 999 rupaye mahine mein.

Aaj hi Scalio app download karo.

Script 5: Neha's cakesHome bakery · make it after Pinky ji's is approved about 50 sec
Script (Hinglish) · about 50 sec

Dance + problem

Main apne cakes ke saath naach rahi thi.

Kyunki ghar se bakery chalati hoon, cake ek se ek, par order? Hafte mein do.

Tried before

Isse pehle maine apne cakes ki photo 40 WhatsApp groups mein daali, aur 12 groups se mujhe nikaal diya gaya.

Aur social media agency ne toh mahine ke 30 hazaar maang liye.

Lekin hua kuch nahi.

Scalio

Phir mere chhote bhai ne mere phone mein Scalio app daala.

App ne 15 reel ideas diye, aur ek click mein aisi cake reel ready ki dekhte hi muh mein paani aa jaaye, wo bhi bina naache.

Instagram aur Facebook pe post bhi apne aap.

Raat ke 12 baje koi birthday cake ka order de, toh reply bhi khud.

Result

Ab itne order aate hain ki do helper rakhne pade.

Price + download

Aur ye sab 30 hazaar mein nahi, sirf 999 rupaye mahine mein.

Aaj hi Scalio app download karo.

Script 6: Pehelwan ji's gymGym · make it after Pinky ji's is approved about 55 sec
Script (Hinglish) · about 55 sec

Dance + problem

Pehelwan ji apne gym ke bahar dumbbell utha ke naach rahe the.

Kyunki ek bhi naya member nahi aa raha tha.

Haan, ye hamare mohalle ke Pehelwan ji hain.

Tried before

Isse pehle unhone pehla mahina free rakha, free protein shake baante, aur social media agency ne toh mahine ke 30 hazaar maang liye.

Lekin hua kuch nahi.

Scalio

Phir aaya Pehelwan ji ka bhatija, aur chacha ke phone mein Scalio app daal diya.

App ne 15 reel ideas diye, aur ek click mein transformation wali reel ready, wo bhi bina naache.

Instagram aur Facebook pe post bhi apne aap.

Koi trial ya fees pooche, toh reply bhi khud.

Aur Google pe 'gym near me' mein Pehelwan ji ka gym sabse upar.

Result

Ab subah ke batch mein machine ke liye waiting lagti hai.

Price + download

Aur ye sab 30 hazaar mein nahi, sirf 999 rupaye mahine mein.

Aaj hi Scalio app download karo.

Next steps

One video at a time: get one right, then make the rest the same way.

  1. Remake Pinky ji's

    With the new script. One face for Pinky in every shot. No fake-looking shots.

  2. Get it approved

    Video first, without music. Then Claude's music plan, then Suno, then join.

  3. Then the other 5

    Tiwari sir, Papa, Bunty, Neha, Pehelwan ji. Same way, one by one.